Jurgen Appelo

Jurgen Appelo

He is a Manager for happiness and one of the top 10 speakers of the whole Agile world.
He is Jurgen Appelo.


“The ultimate test of agility is whether you can keep all your stakeholders happy.” Jurgen Appelo


A creative networker. A successful entrepreneur, book author, keynote speaker, trainer, manager. Very often a dreamer, leader, and freethinker. This Dutch Superman was chosen among the top 50 leadership experts and for #1 speaker in Europe. His impressive biography is colored with expertise in managing organizations that need an Agile approach and a better understanding of the business core. Happy Melly and Agile Lean Europe are his creations.

Books by Jurgen Appelo are recommended to anyone who needs a useful tips & tricks about smart leading each aspect of work. Choose among Management 3.0, Managing for Happiness, Startup, Scaleup, Screwup, Work together anywhere, How to change the World, #Workout.


How To Fix Your Failed Transformation?


The problem with many Agile transformations is that existing methods and frameworks treat everyone the same. They make no distinction between startups and scaleups, between disruptive innovative ideas versus existing successful products. But starting new teams and scaling up innovation is more important than ever. The key to a successful Agile transformation is applying different practices in different stages of the business lifecycle. Jurgen Appelo will talk about what works for a new product that doesn’t work for a mature one, and vice versa. Also, together with participants, he’ll discuss the major good practices for business leaders and product teams, from the moment they have an innovative idea to the day they will scale it up (or screw it up). Your Agile transformation depends on product lifecycles, the innovation vortex, and the innovation funnel.

Don’t miss the chance to hear and adopt some of the best Agile practices and learn amazing tips & tricks! The best investment in your life is in your knowledge and Agile Serbia Conference: All-Stars Edition 2020 is a great opportunity for that!

Jurgen will join us on All-Stars Stage as well as within the scheduled Panel with other guests! What are you waiting for?