Joakim Sundén

Regional Scrum Gathering Belgrade 2022! How the best is different from the rest?

Joakim Sundén is a consultant with Crisp. That’s a small Swedish consultancy with world-renowned Agile experts who help develop sustainable organizations. From 2011 to 2017, Joakim Sundén worked as an Agile Coach at Spotify, the world’s biggest music streaming service. There he worked with a half dozen different leadership/management teams and dozens of delivery teams, to help them align and continuously improve their software delivery.

Joakim Sundén is frequently speaking and training on topics such as Agile at Scale, Spotify, Empowered Product Teams and Organizations, Agile Leadership and Strategy (e.g., OKRs).

Furthermore, Joakim Sundén is the co-author of Kanban In Action.

We can’t wait to hear him at Regional Scrum Gathering Belgrade 2022.


Topic: “Beyond Scrum: How the best is different from the rest” by Joakim Sundén (#Agile)


What is the biggest difference between great product companies and the not-so-great? What do you think?

In Joakim’s experience, that difference is that the latter are busy delivering tons of stuff that they don’t know is going to make any difference whatsoever.  And even worse – they don’t seem to care! At least that’s what it looks like as their teams are busy implementing requirements and specifications initiated by “business people” and calling it done as soon as the solution fulfills the specification (if even that). Teams simply don’t have the tools, the way of working, or the responsibility of making sure they are actually changing user behaviors, creating impact, and delivering business results.

On the other hand, in the great product companies, teams have all this! They know that most ideas on a typical roadmap are going to fail. This is why the leaders in these companies focus on what objectives they need to achieve, then give the teams the context and information they need, and let them figure out how to actually reach results.

You should do this too. You should be the great product company!

Joakim will explain why and share his experience of how to make that happen.


We all want to be great companies! LET’S HERE WHY AND HOW!