Scrum is not just about the meetings and schedule. It's not about Sprints, meetings and having different roles named to fit Scrum roles. It’s not about just being able to say Scrum, ‘cause it’s not a magic word to be used when you need it. Scrum is belonging, trust, commitment, lots of hard and high-quality work... The biggest challenge for a Scrum Master is having others understand the true nature and culture of Agile, and accept it as the most natural thing in the world!